NOTE: This article originally appeared
under the title "Stop Speaker Abuse!" by Dewey Bertolini in the
Fall 1993 issue of Youthworker magazine. Some of the
content has been modified to better apply to the majority of
our groups that attend CBCC.
With many indignities I have coped with
during my dozen years as a traveling speaker, but few compare
with the kamikaze rats, Camp Stench, and the lemon honorarium.
- The squadron of rats dive - bombed
themselves relentlessly from the rafters onto my bunk from
midnight to five each morning during a three-day leadership
conference.
- At a weeklong summer camp, a septic line
backed up into my bathroom any time anyone, anywhere
on the grounds flushed.
- After a weekend speaking in a sun seared,
windswept wasteland (my lodging, a tin can trailer), my
honorarium consisted of one bag of lemons - a commentary on
my talks, no doubt.
Ah, the glamour of the ministry! And to think
that I chose this line of work!
I cringe now remembering how I treated
speakers in my early youth ministry days. Why wasn't I
sensitive to what these travel worn road warriors endure? Maybe
I had to do it before I could understand. If I had known then
what I know now, I would have treated my speakers far
differently. Only years later have I realized why some of my
speakers never returned for a second event.
Having been both a host and a speaker, I'd
like to offer some suggestions that will leave your speaker
personally refreshed and your group spiritually revived.
1) Recognize what you're asking of a speaker.
Life on the road is anything but
easy. When you invite speakers to participate in an event,
you're asking them to endure at least some of the following:
- Time away from one's family.
- The frustration of simply getting to the
event (driving to LAX during the morning rush just to catch a
flight creates a week's worth of stress for me!).
- The emotional drain of the speaking
itself.
- The helplessness I feel when after a
session of speaking, I listen to story after heartrending
story from one guest after another.
- A subsistence diet of hostage - like
rations.
- The often unreasonable expectations of the
counseling or leadership staff. (Isn't every speaker Superman
or Wonder Woman?)
- The inevitable criticism when those
expectations aren't realized.
- An exhausting schedule that often includes
late night and early morning commitments.
- A drafty room and sagging mattress.
- In all likelihood, a less than livable
paycheck.
- The typical impossibility of seeing the
results of my labor.
Before you pick up the phone and invite your
speaker, realize that speaking is hard work. Then you'll be
more tolerant when your invitations are turned down, and more
appreciative when they are accepted.
2) Match your speaker with your goals.
Every speaker brings to the platform a
unique blend of style and message. My style, for example, is
direct, confrontational, and issue - oriented. A friend of
mine, on the other hand, packages his messages in a hilarious,
stand - up comedy presentation. Yet another weaves emotionally
gripping human interest stories into his talks. While each of
these styles may be equally valid, none are equally effective
in every situation. So, consider the event and the
speaker before trying to force a fit that will frustrate
you, your guests, and the speaker.
3) Include all details with your invitation.
Speakers need vital data in order to make an intelligent
decision about their participation in an event. The following
information should accompany every request:
-
Dates of the event
-
Name of the sponsoring
organization
-
Location
-
Brief description of the
event, including the specific goals
-
Number and length of the talks
-
Any additional
responsibilities
-
Profile of guests attending
the retreat
-
Both the expected and
guaranteed number in attendance
- Reasons the potential speaker was invited
in the first place
- Travel and housing arrangements
- Specific amount of honorarium
- Name and phone number of the contact
person
Only with this information in hand can
speakers properly evaluate an invitation.
4) Provide some comfort in traveling and
housing. Let's face it - unneeded
wear and tear on the old bod causes many a speaker to burn out
prematurely. As one who has spent much time on the road, I can
tell you that it's the little things that make the difference.
Too often a host's insensitivity to a speaker's physical
comfort is unprofessional as well as unnecessary.
When I was invited to speak at an out of
state summer camp, the director expected me to drive the
several hundred miles at my own expense. A conference director
recently routed me from Los Angeles to Phoenix to St. Louis to
Cleveland - and then only then to my final destination. Why?
The airfare was $200 less than for a nonstop flight.
When a buddy of mine requested a mid -
morning flight rather than the red eye, the conference
organizer did everything within his power to convince my friend
to forgo his request. Later we found out why: the travel agent
was trying to win a contest by becoming the first to fill the 2
AM flight.
Regarding housing, the rule of thumb is this:
all things being equal, a refreshed speaker is a more effective
speaker than an exhausted one. Last year I spoke at a family
camp. 'We've got you in a nice cabin on the grounds,' the
pastor had assured me. 'Big living room, separate bedrooms for
each of your kids, a private bathroom.' What we found was a
concrete slab on which stood four prefab walls that had no
insulation against cold or noise. Cardboard dividers defined
the 'separate bedrooms'. When the camp finally ended and we
left his nightmare lodging for good, my family and I felt
thrashed.
Speakers don't need to be pampered. Millions
of third world people live in hovels. But this family camp
wasn't in the third world. With ample facilities at our
disposal, there is simply no need for shabby treatment of
speakers.
5) Protect your speaker.
The germ of this principle began germinating in
my mind after I had been tied to a chair and was bracing myself
for the annual speaker's surprise, the Ten Buckets of Doom.
Understandably, the contact person for this event hadn't warned
me about the chocolate syrup, melted marshmallows, feathers,
and assorted junk that was about to be poured over me. 'Hey,
he'll be a good sport,' the leaders assumed. 'He's the speaker,
isn't he?'
Protect your speaker from pranks. Offering a
thousand points to the first team who can throw the speaker
into the pool, or forcing him to sing 'Gray Squirrel, Shake
Your Bushy Tail' before five hundred guests in the dining hall
hardly makes for a positive experience - from the victim's
point of view, that is.
Likewise, protect your speaker from
criticism. For example, don't open a meeting of your leadership
staff as one retreat coordinator did: 'Do you or your men have
any complaints about Dewey's messages so far?' The director
meant no harm. But such treatment can leave a speaker feeling
utterly demoralized.
Finally, protect your speaker's time. Skits,
recreational responsibilities, cabin devotions at night, daily
counselor meetings - these can exhaust your speaker's physical
and emotional resources. By all means, allow speakers to
participate if they choose to - but neither require nor expect
their involvement.
6) Pay properly and promptly.
Money is usually the last item discussed
whenever a group contacts a speaker with an invitation. When
the subject does come up, it's usually accompanied by coughs
and hesitations that betray embarrassment in even broaching the
subject.
Frankly, a fee set by the speaker makes life
simpler for everyone. The invitor can evaluate the fee and
decide to extend or withhold the invitation. The speaker knows
up front what he or she will be paid. By charging a set fee
like this, on the other hand, speakers risk appearing
materialistic - especially if they charge outlandish amounts.
Other speakers entrust themselves in good
faith to the conference organizers, and usually find themselves
treated fairly (though they do sometimes end up with a bag of
lemons or its equivalent). When I receive an invitation, my
practice is to send the contact person a questionnaire asking
for the information in my third point above. Only then can I
accurately assess the proffered honorarium.
When setting the amount of the honorarium,
consider the number of times the individual will speak the
number of students who will attend the event, and the
difficulty of travel required to get to the event. The more
effort speakers expend getting to your site, the more they
should be paid.
Here are rough estimates of what I consider
appropriate honoraria (though don't be surprised by higher fees
that may well be warranted, considering the speaker and/or the
logistics):
- A local, one message event (such as a
banquet or an outreach night): $200 - $400.
- A local, weekend event: $600 to $1200.
- A local, week - long event: $1000 to
$1500.
- Anytime an airplane is involved, a minimum
of $1000 for the weekend should be budgeted, with $1500 and
up for a weeklong event. (This is only the honorarium, not
expenses such as airfare.)
Have the check waiting for your speaker when
he or she arrives. I cannot tell you how many checks I still
have coming in the mail - that infamous black hole of phantom
honoraria. One last remark about money. I believe that for the
sake of accountability, no one should travel alone. Could you
budget for two plane tickets per speaker? A member of one's
family or a colleague should accompany a speaker whenever he or
she travels. Too many questionable circumstances beyond one's
control can 'just happen', no matter how circumspect an
individual may be. Jesus sent his disciples out by twos, never
individually. Perhaps you can encourage your own speakers to
follow the same pattern.
7) Pool your resources.
Speakers don't come cheap. The proper treatment
of a speaker can become a big-ticket item. Avoid SSS (speaker
sticker shock) by pooling your resources by cooperating with
other ministries in your area. It just doesn't make sense
anymore to fly someone halfway across the country to speak to
thirty people. We could accomplish so much more, for so much
less money per paying customer, if we pulled five or six
churches into an event. Besides, such unity pleases God,
increases the opportunity for significant ministry, makes a
positive statement to the entire community, and makes good
business sense besides.
When R.J. invited me to come speak in
Portland, he clearly articulated the goals of his Northwest
event. I knew exactly how many talks I would do and a
reasonable estimate of how many guests would attend them. By
involving two dozen churches, R.J. planned an event that
influenced hundreds of guest rather than dozens. He held the
event in a hotel, housing me in a comfortable room away from
the crowd. He encouraged me to bring my son. He stated his
standard honorarium and asked m if that was a fair amount. When
I arrived in my room, a basket of fruit (no lemons) on the
table greeted me. During the course of the event, my wife at
home received a small gift as a token of R.J.'s appreciation
for her allowing me to come. Two weeks after the event he sent
me a thank you note.
Because this guy cares about his speakers, he
put together a quality event, demonstrating the fine art of
avoiding speaker abuse, leaving his speaker totally refreshed
and the students spiritually revived.
HAVING TROUBLE FINDING A SPEAKER?
Maybe one of these ideas will work:
- Videos or 16 mm films
- Local pastor
- Radio programs
- Published Bible studies
- Books with study guides
- Published sermons
- Personal studies
- Alternate members of the group
- Cassette tapes
The right speaker can be invaluable in
helping meet the goals of your retreat. Here are some ideas of
where to find them.
- Publications and brochures of conferences
and seminars
- Magazines and book covers
- Pastors conferences
- Radio stations
- Denominational publications
- Ministry leaders from other churches
- Friends and family
Scheduling a speaker can be tricky, but here
are some tips to make it easier.
- Plan dates for your speaker at least one
to two years in advance.
- Send a letter of introduction/information
on your group and a request for several optional dates (if
possible).
- Follow up with a phone call or second
letter in a few weeks to see if those dates would work and to
clarify any questions.
- Once a positive answer is received, send a
letter of confirmation.
- Three to four months before the event,
send the letter with details of the retreat.
- Two weeks before, call the speaker to
finalize details of travel and other questions.